Google Analytics To Share Data With Other Google Products

Google Analytics has started requesting webmasters permission to share website visitor data with other Google products as well as a benchmarking service.

Analytics account managers have the option to share data with Google products only, with Google products and the benchmarking service or to not share the data at all.

Users choosing to share data with Google products will allow Google to use the information to improve AdWords, AdSense and other Google products. It is stated that the data from these users will not be shared with any third parties. Users opting to share the data with Google products and the benchmarking service will be sharing their information (anonymously) with Google and a host of third parties, including direct competitors.