When Froogle emerged in 2002, Google established that while many users were gaining exposure to the product name, most were unaware of what it actually did. Furthermore, copyright, trademark and internalisation issues resulted in Froogle not performing as well as Google had hoped and expected.
Consequently, Froogle has been rebranded Google Product Search and has been moved to "www.google.com / products" and "www.google.co.uk / products". Several changes have been made to the search interface in order to enhance and improve the user search experience, making it easier to find relevant products. The overall page layout has been changed to the traditional Google web search interface to foster familiarity with the user across the various Google search products.
The new, clear layout combined with Google Checkout will make it easier for users to buy products from Google Product Search. Previously, a set of refinement options - such as price, category and seller rating - could be located at the top of the page; however, this has now been moved to the bottom.
